On My Reading List: The Ultimate Marketing Toolkit 2nd edition

Grab a copy of Paula Peter's The Ultimate Marketing Toolkit 2nd edition.
Whether you want to incorporate your brick-and-mortar business into the online environs, or an already-successful online firm, Paula Peter’s The Ultimate Marketing Toolkit, 2nd Edition 2nd edition is a must-read if you want to master the tips and tricks in marketing your business. Electronic marketing, online marketing, e-commerce marketing, whatever you that form of marketing your business through the internet has now become the hottest way to market a business. What’s even greater is that even startup business can now take advantage of these tools, thanks to their accessibility and affordability.

The e-commerce evolution also made customers more sophisticated than ever, enabling them to purchase even the most complex services imaginable right at the comfort of their home. Even those who buy online still take advantage of the web as a tool to make their final decision whenever they are planning to buy something. This usually includes following a sales meeting with a prospective vendor.

Small businesses who don’t take advantage of these online tools are actually miss the huge opportunities awaiting them. So, you might as well want to try setting up a website now before your competitor gets one for himself and outpace you in the competition. And while more and more businesses are dumping business cards, print and broadcast ads in favor of blogs, social media presence, and email listings, customers on the other hand are demanding more and more electronic interactions. But since each business is unique from one another, there is therefore a need to try to make a right mix of traditional and contemporary marketing tools to make the right blend that will catch the taste of customers.

Indeed, in today’s evolving world of business, traditional marketing needs to work hand in hand with cutting-edge technology. Today’s marketing tools are morphing faster and faster than you could ever think and if you don’t want to get eaten up by the competition, you’d better learn how to swim the tide!

And that’s what this book is going to tell. It will give you the “kick in the pants” that you need to make your business thrive and prosper no matter how tough the competition may be. From brochures and newsletters to v-cards and email blasts, Peters gets you covered with her resource lists and information that will make It very effective for you to market to today’s customers to tomorrow’s profits!

Paula Peters is an award-winning author and entrepreneur. She has been in the publishing world since 1991. Her firm, Peters Writing Services, Inc., has written material for more than 100 customers. 

Inspiring Quotes for a Lovely Weekend

We've scoured Pinterest for some of the most inspiring quotes to lift up your spirit. Here are some thoughts to inspire and enlighten you this weekend!

@etc-AlltheRest

@Etsy

@Stephanie Champney

@Etsy

@BlogLovin

Online Money Making: 5 Resources to Promote your Online Business


Running a startup online business is not easy. But once you’ve get hold of the basics and you have established your business’ presence and brand online, it’s going to be a lot easier. If you think starting a website is all that you need to launch your business’ presence in the virtual world, think again! You might be missing the bigger picture. There are quite a number of elements that you have to incorporate into your web marketing strategies to fully succeed in your web marketing endeavors. What are these? Read on and find out some tools that are up for your grabs in making your online business truly successful.

Business logo

Creating a logo is key to sustaining your clients’ memory about your business. Your logo serves as your business’ face to the world! In fact, it makes your business appear even more professional and sophisticated. That’s one way of gaining your customers’ trust because it lends your business an image of credibility while also giving them the idea about your personal style and taste. What’s even more important is that a well-designed logo is really helpful in making your customers decide to do business with you! Place your logos prominently on your website, blog, social media pages, press releases, emails and everywhere that your customers could key their eyes on! Your logo is one thing that will set you apart from your competitors!

Company website

No online business will achieve greater level of success without a website. It your company’s showcase of what you’ve got. In fact, a website is more powerful than a business card or any other print or broadcast medium! That is how critical a website is in today’s e-commerce environs! If a customer wants to get a business’ product or service, the first thing he’d do is check out the website. In fact, a website holds heavy influence over a customer’s buying decision. Creating a website is a rather affordable, convenient and interactive marketing strategy that makes it a lot easier to reach out to customers without spending money. If you don’t have your website yet, now’s the right time to start doing so. You’ll be amazed at the convenience and information that you can give to your clients.

Online Newsletter

An online newsletter is quick and easy to make and it serves as a way of letting your customers know that you have something special to give them. It also gives them that feeling that they’re privileged enough to receive a special email from them! Basically, a newsletter contains relevant information that you would your clients to know about, from latest product launches, to events, and even promos and gigs that you have to offer.

Pay-per-click Ad

If you have extra cash and you want immediate but lasting result for your online marketing endeavors, pay-per-click ad may be the one for you! Pay-per-click ad enables you to jump to the top of the search engines as a “featured” or “sponsored link.” The fee, though, is minimal. You only pay a couple of cents for every click you get and you can control whoever you want to see your ad, what place you want it seen, and how much money to spend every month.

Blog

There’s no wonder that blogs are in every online marketer’s tool kit. While having a website makes your business look professional, launching a blog adds a touch of personality to it. It will also help keep your website on top of the search engine. What you need is to keep it updated regularly and the content should be informative, something that will give your clients the reason to check it out from time to time.

Personal Finance: Top 5 Sources of Retirement Income


Diversify your retirement income. Image: USAToday (Instagram)
Here in the Philippines, a regular retiree would usually have two sources of income come retirement time. The first source is the traditional pension. The second one is income provided by his children or relatives. While the former arrives monthly, what is the latter does not exist at all? What if the child is too financially-strained to provide for his elderly parents? Money is something that doesn’t come easily, especially if you are already past your prime. Sometimes, even the 60 and 70-somethings find it a responsibility to supplement their children’s income that even their own needs (like medicines and regular check-up with the doctor) are neglected. If you are in your 20s and 30s, perhaps, you might want to consider changing how your future your should. You don’t want to grow old poor and pitiful, right? The best thing that you should do if you really want to boost your income stream even during your golden years is to diversify. Here are some tips that you might want to consider to make sure that plentiful of cash remains in your pocket even way beyond your retirement years.

Check out my most-read posts

Total Pageviews