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Grab a copy of Paula Peter's The Ultimate Marketing Toolkit 2nd edition. |
Whether you want to incorporate your brick-and-mortar
business into the online environs, or an already-successful online firm, Paula
Peter’s The Ultimate Marketing Toolkit, 2nd Edition
2nd edition is a must-read if you want
to master the tips and tricks in marketing your business. Electronic marketing,
online marketing, e-commerce marketing, whatever you that form of marketing
your business through the internet has now become the hottest way to market a
business. What’s even greater is that even startup business can now take
advantage of these tools, thanks to their accessibility and affordability.
The e-commerce evolution also made customers more
sophisticated than ever, enabling them to purchase even the most complex
services imaginable right at the comfort of their home. Even those who buy
online still take advantage of the web as a tool to make their final decision
whenever they are planning to buy something. This usually includes following a
sales meeting with a prospective vendor.
Small businesses who don’t take advantage of these online
tools are actually miss the huge opportunities awaiting them. So, you might as
well want to try setting up a website now before your competitor gets one for
himself and outpace you in the competition. And while more and more businesses
are dumping business cards, print and broadcast ads in favor of blogs, social
media presence, and email listings, customers on the other hand are demanding
more and more electronic interactions. But since each business is unique from
one another, there is therefore a need to try to make a right mix of
traditional and contemporary marketing tools to make the right blend that will
catch the taste of customers.
Indeed, in today’s evolving world of business, traditional
marketing needs to work hand in hand with cutting-edge technology. Today’s
marketing tools are morphing faster and faster than you could ever think and if
you don’t want to get eaten up by the competition, you’d better learn how to
swim the tide!
And that’s what this book is going to tell. It will give you
the “kick in the pants” that you need to make your business thrive and prosper
no matter how tough the competition may be. From brochures and newsletters to
v-cards and email blasts, Peters gets you covered with her resource lists and
information that will make It very effective for you to market to today’s
customers to tomorrow’s profits!
Paula Peters is an award-winning author and entrepreneur.
She has been in the publishing world since 1991. Her firm, Peters Writing
Services, Inc., has written material for more than 100 customers.
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