On My Reading List: The Ultimate Marketing Toolkit 2nd edition

Grab a copy of Paula Peter's The Ultimate Marketing Toolkit 2nd edition.

Whether you want to incorporate your brick-and-mortar business into the online environs, or an already-successful online firm, Paula Peter’s The Ultimate Marketing Toolkit, 2nd Edition 2nd edition is a must-read if you want to master the tips and tricks in marketing your business. Electronic marketing, online marketing, e-commerce marketing, whatever you that form of marketing your business through the internet has now become the hottest way to market a business. What’s even greater is that even startup business can now take advantage of these tools, thanks to their accessibility and affordability.

The e-commerce evolution also made customers more sophisticated than ever, enabling them to purchase even the most complex services imaginable right at the comfort of their home. Even those who buy online still take advantage of the web as a tool to make their final decision whenever they are planning to buy something. This usually includes following a sales meeting with a prospective vendor.

Small businesses who don’t take advantage of these online tools are actually miss the huge opportunities awaiting them. So, you might as well want to try setting up a website now before your competitor gets one for himself and outpace you in the competition. And while more and more businesses are dumping business cards, print and broadcast ads in favor of blogs, social media presence, and email listings, customers on the other hand are demanding more and more electronic interactions. But since each business is unique from one another, there is therefore a need to try to make a right mix of traditional and contemporary marketing tools to make the right blend that will catch the taste of customers.

Indeed, in today’s evolving world of business, traditional marketing needs to work hand in hand with cutting-edge technology. Today’s marketing tools are morphing faster and faster than you could ever think and if you don’t want to get eaten up by the competition, you’d better learn how to swim the tide!

And that’s what this book is going to tell. It will give you the “kick in the pants” that you need to make your business thrive and prosper no matter how tough the competition may be. From brochures and newsletters to v-cards and email blasts, Peters gets you covered with her resource lists and information that will make It very effective for you to market to today’s customers to tomorrow’s profits!

Paula Peters is an award-winning author and entrepreneur. She has been in the publishing world since 1991. Her firm, Peters Writing Services, Inc., has written material for more than 100 customers.